Interpretation of “One Belt and Three Areas”: The areas embodying prosperity, flourishing, city vitality, historical glamour, development motive force of the Huangpu District.

One Belt: The Development Belt along the Huangpu River on the Bund

he development belt along the Huangpu River on the Bund is the most vigorous golden waterside line in Shanghai. The 6.3-kilometer waterside line along the Huangpu River on the Bund is from the mouth of the Suzhou Creek to the Jiangbian Road, with an area of 1.2 square kilometers. It is the core part of the waterside line along the Huangpu River---Shanghai city landscape axis of ordinate, the key area of development of the waterside line along the Huangpu River, an important part of the three concentrated belts of the modern services industry of which Shanghai is accelerating the development, the most important north-south communications corridor in Shanghai and the key area of the Huangpu District directly receiving the radiation of the World Expo and supporting the World Expo functions; it is the area contacting the Bund Finance and Trade Zone, the Yuyuan Commercial and Tourist Zone, the Shiliupu Business Leisure and Entertainment Zone, the Dongjiadu Waterfront Business and Hotel Zone, the World Expo Site and making them develop function connection, integration, interaction and concentration.

Making great efforts to replace and renovate the old buildings. The belt will innovate new modes of thinking and means of work to push forward the overall renovation and replacement of the old buildings on the Bund and build itself into a high-grade area in Shanghai featuring concentrated luxuries special stores.

The belt will promote the construction of key projects and accelerate the implementation of projects and increase the intensity of relocation as well as investment invitation, coordination and implementation of development projects to achieve early implementation and quick returns. It has 4 important waterside projects, that is, the Waitanyuan in the north, the plot No. 204 in the middle, the plot No. 8-1 on the Southern Bund and the Dongjiadu Waterfront Business Zone.

The Waitanyuan: The Waitanyuan is the source of Shanghai opening-up, the source of blend of Chinese and Western cultures and the source of the future Huangpu development. It is an important fulcrum for guiding the market and levering Huangpu economic development. It can be taken as a banner of Shanghai for function development to guide the market and is a “knockout product” which can attract domestic and international markets and compete on the international market. It will accelerate upgrading of business, urban leisure and culture functions according to the requirements of reproducing the historical style and features of the Bund.

The three areas refer to the classic Area of the Nanjing Road, the traditional Area of the Yuyuan and the future Area of the World Expo site

The Area of the Nanjing Road: It is a core business and commercial zone embodying the urban vitality from the Suzhou Creek in the north to the Huaihai Road (E) and the Renmin Road in the south and from Sichuan Road (M) in the east and to the Chengdu Road in the west with an area of about 3.2 square kilometer. In the area, there are buildings with the total floor area of 3.56 million square meters, of which there are 22 Class-A business buildings with the floor area of about 1.6 million square meters and there are 124 old buildings with the floor area of 970,000 square meters. During the period of the Eleven Five-Year Program, the area will make use of the advantages of many traditional centers and concentrated modern services, inherit the classic, deepen development, reinvent functions, polymerize to become stronger, further strengthen the business, commerce and modern services functions, build itself into one of the marker areas of concentrated high-grade business and commercial institutions and display the prosperity and flourishing of Shanghai central city district.

---Accelerating the readjustment and polymerization and developing the modern business functions in depth. Devoting major efforts to construct high-grade business buildings and constantly upgrading the energy level of the existing business buildings to provide effective carriers for accelerating the building economic development. Making great efforts to introduce high-energy-level enterprises and institutions. Attracting the world largest 500 corporations, regional headquarters of transnational corporations and high-end enterprises of the modern services industry to settle in the Huangpu District to construct a “headquarters economy highland”. Devoting major efforts to set up high-level supporting services, accelerating improvement of high-end service facilities of commerce, catering and entertainment and continuously upgrading the overall commercial development level.

---Accelerating the upgrading of modern commercial and trade functions of the Area of the Nanjing Road. “Keeping the people from other parts of the country, attracting foreigners and calling young people”. Actively pushing ahead with structural adjustment and introducing international name brands according to the requirements of internationalization, modernization and diversified feature commerce. Making great efforts to develop national name brands and reinvent the image of the time-honored brands through introducing them into the supermarkets and communities, extending them to “one city and nine towns” and making Chinese name brands go global. Focusing on expanding the functions of the Nanjing Road (W) and doing a good job of function building of the section from the New World to the Tomorrow Square through scientific and rational orientation and plan readjustment.

---Strengthening the construction of the feature streets and areas. Accelerating the comprehensive supplementary renovation of the byroads of the Nanjing Road. Building the Beijing Road into a means of production display window, a distribution market and an engineering equipment service center radiating to the Yangtze River Delta and even the whole country through standardization and IT application. Building the Jinling Road into a feature street with a special favor, unique culture and integration of Chinese and Western musical instruments, feature catering and leisure bars through fully carrying forward the style and feature of the French buildings. Building the Fuzhou Road into a cultural and commercial street integrating publication, innovative design, business, entertainment and leisure through continuously promoting structural adjustment and attracting famous key cultural enterprises. Strengthening the strategic cooperation with the Bailian Group, accelerating the comprehensive renovation of the byroads of the Nanjing Road and promoting the development of the overall functions of the area, which is split into blocks.

---Accelerating the construction of the key projects. Completing the construction of the plot No. 155 and the plot No. 156 at the intersection of the Nanjing Road and the Henan Road, supporting the construction of the station of the Metro No.10 and starting the development of the plot No. 163. Speeding up the construction of hotels and business buildings along the Xizang Road and completing the projects such as the Jinchang Square, the Pan-Pacific Mansion, the Shimao International Plaza, the Siyuan Mansion, the Extension Project of the First Department Store, the Shenhua Building and the Headquarters of the Yalong Group to build an area with concentrated high-grade business buildings and star-rated hotels along the Xizang Road and a modern commercial street with emphasis on headquarters economy. Promoting the construction of the cultural facilities such as the renovation of the Great World Entertainment Center to upgrade the area's cultural atmosphere.

The Area of the Yuyuan: It is the core of the old Shanghai Town, the source of Shanghai 700-year history, the important carrier for inheriting Shanghai historical context and the municipality-level commercial center with the most traditional features. It is from the Zhonghua Road in the east and the Renmin Road in the north to the Henan Road (M) in the west and the Fuxing Road (E) in the south with an area of 0.72 square kilometers. In the area there are twelve 3,000-odd-square-meter business buildings with the total floor area of 67,000 square meters. The area can be divided into an “inner circle” of 5.3 hectares, a “middle circle” of 43.7 hectares and an “outer circle” of 23 hectares. During the period of the Eleven Five-Year Program, the area will depend on the rich historical and cultural details and feature tourist resources, continue the historical context, excavate cultural connotation, readjust commercial structure, improve tourist key elements, upgrade the commercial and business functions, produce the interaction effects among commerce, tourism and culture and build itself into an internationalized commercial, cultural and tourist area embodying Shanghai historical glamour.

--- Deepening research on the plan. Making full use of the unique development and commercial, tourist and cultural resources advantages of the Yuyuan, further making clear the function orientation, space structure, name brand guidance and business layout, improving the supporting infrastructure and putting into effect the measures of guarantee for accelerating the development and construction.

---Devoting major efforts to upgrade the core area functions of the “inner circle”. Further readjusting the business structure, centering on developing jewelry, feature catering and feature goods, increasing cultural, entertainment and service functions, rejuvenating commerce through culture and rejuvenating commerce through festivals, to build a cultural, tourist and commercial area worthy of the name.

---Accelerating the construction of the “middle circle”. Centering on accelerating the construction of the projects such as the square before the temple, completing the projects such as the Yuyuan Hotel, the Emperor Star City, and the Jinyu Commercial Building, increasing the commercial facilities such as shopping centers and star-rated hotels, adding the catering, leisure, entertainment and exhibition functions and forming the concentrated development advantages echoing the “inner circle”.

---Planning the development of the “outer circle”. According to the requirements of the Detailed Plan of Old Shanghai Town Historical and Cultural Area, accelerating the renovation of the peripheral old downtown areas, promoting the organic combination of historical context, urban texture and commercial advantages, improving the traffic, tourist and shopping environment and further upgrading the cultural connotation and commercial image of the Area of the Yuyuan.